Consumer Preference About Different Branded Sports Shoes Essay Example for Free

Consumer Preference About Different Branded Sports Shoes Essay Statement about the problem This project takes a look in various kinds of Merchandising activities, Market Share of different sports shoes and various Sales Promotion schemes, which are followed in the Sports shoes industry. The three major global players i. e. Reebok, Nike, and Adidas dominate the sports shoes industry in India. India is one of few battlegrounds in the world where there is neck-to-neck competition between the three. The companies claim to be in number one sport coating the data produced by two different marketing research companies. In the 1980s, Adidas sneakers became popular amongst teenagers and young men. The Adidas sneaker was popularized by the Run DMC song My Adidas and became a huge fashion trend. The Tapie affair the history of the company as presented by its official web site is incomplete, perhaps because it is indirectly linked to financial scandals. After a period of serious trouble. The death of Adolf Dasslers son Horst Dassler in 1987, the company was bought in 1990 by Bernard Tapie, for 1. 6 billion French francs ($320 million), which Tapie borrowed. Tapie was at the time a famous specialist of rescuing bankrupt companies, a business on which he built his fortune. Nike is the worlds #1 manufacturer and marketer of athletic footwear and apparel. Almost out of the blue, the company established itself as one of the worlds most familiar brands during the 1980s and 1990s. As familiar as a Coke bottle or Big Mac, the Nike swoosh logo came to symbolize not just sports culture, but street culture, as the appeal of the star players who endorsed the brand was carried onto city streets. The approach of the new century set Nike new problems. Trainers went (briefly) out of fashion, economic slowdown and labor problems hit Asian performance. But the group has bounced back, retaining its iron grip on the sporting apparel sector and still undisputed leader in sports-oriented street wear. Reebok is the worlds third-largest maker of sneakers, athletic shoes and sports apparel. Goods are sold under the brands Reebok, Rockport and Greg Norman Collection.

Analysis of Samuel Adams and Boston Beer Company Essay -- beer industr

The Boston Beer Company and Samuel Adams have both had a long history. Since the 1870s, six generations of the Koch family have been involved with beer. In the early 1980s, the seventh generations almost turned his back on the family business. After graduating from graduate school, Jim Koch wanted to stray always for the family business and seek a career in management consulting. After a short time in the consulting business, Koch decided that he just could not ignore his destiny to create a new, different beer. In 1984, Koch was on the search for a â€Å"better beer†. The only options at the time on the market were pale lagers from mass producers (Company), Koch decided there needed to be a change. In April 1985, Samuel Adams made in bar debut. At first, Koch and his partner, Rhonda Kallmen, were the only employees and were only producing 500 barrels a year. The company has now grown to 400 wholesalers, 200 sales representatives and 6 million barrels of beer produced each y ear. Because of the creativeness of Jim Koch the craft beer industry has been forever changed. Structure and Strategy Boston Beer Company has always structured themselves as a craft beer maker. Their strategy is to always strive to give their loyal customers a â€Å"better beer†. Their idea of a better beer includes giving their customer a higher quality, a better and unique taste, and a sophisticated image. Along with the strategy to a better beer for the customer, Boston Beer and Samuel Adams also pay close attention to their operations strategy. Their operations strategy includes paying close attention to the brewing process from start to finish. The producers are involved in every step of the brewing process. They hand select all of the raw materials, they br... ... on top of the craft beer industry. Through their business strategy, structure, strengths, and adaptability, Samuel Adams is a company that will continue to grow and continue to provide their customer with a better beer. Works Cited Company, Boston Beer. Samuel Adams- Our Craft Beers. n.d. 6 Nov. 2015. . Polgar, by Richard. NYS Bottle Bill: Deposit & No Return. September 2011. 6 Nov. 2015. . Ruggles, M. 4 Main Ingredients in Beer and Why They are Important. 29 April 2011. 6 Nov. 2015. . SABMiller. Vers. ww.sabmiller.com. n.d. 8 Nov. 2015. Verive, John. Los Angeles Times: Food. 19 September 2013. 6 Nov. 2015. . Analysis of Samuel Adams and Boston Beer Company Essay -- beer industr The Boston Beer Company and Samuel Adams have both had a long history. Since the 1870s, six generations of the Koch family have been involved with beer. In the early 1980s, the seventh generations almost turned his back on the family business. After graduating from graduate school, Jim Koch wanted to stray always for the family business and seek a career in management consulting. After a short time in the consulting business, Koch decided that he just could not ignore his destiny to create a new, different beer. In 1984, Koch was on the search for a â€Å"better beer†. The only options at the time on the market were pale lagers from mass producers (Company), Koch decided there needed to be a change. In April 1985, Samuel Adams made in bar debut. At first, Koch and his partner, Rhonda Kallmen, were the only employees and were only producing 500 barrels a year. The company has now grown to 400 wholesalers, 200 sales representatives and 6 million barrels of beer produced each y ear. Because of the creativeness of Jim Koch the craft beer industry has been forever changed. Structure and Strategy Boston Beer Company has always structured themselves as a craft beer maker. Their strategy is to always strive to give their loyal customers a â€Å"better beer†. Their idea of a better beer includes giving their customer a higher quality, a better and unique taste, and a sophisticated image. Along with the strategy to a better beer for the customer, Boston Beer and Samuel Adams also pay close attention to their operations strategy. Their operations strategy includes paying close attention to the brewing process from start to finish. The producers are involved in every step of the brewing process. They hand select all of the raw materials, they br... ... on top of the craft beer industry. Through their business strategy, structure, strengths, and adaptability, Samuel Adams is a company that will continue to grow and continue to provide their customer with a better beer. Works Cited Company, Boston Beer. Samuel Adams- Our Craft Beers. n.d. 6 Nov. 2015. . Polgar, by Richard. NYS Bottle Bill: Deposit & No Return. September 2011. 6 Nov. 2015. . Ruggles, M. 4 Main Ingredients in Beer and Why They are Important. 29 April 2011. 6 Nov. 2015. . SABMiller. Vers. ww.sabmiller.com. n.d. 8 Nov. 2015. Verive, John. Los Angeles Times: Food. 19 September 2013. 6 Nov. 2015. .

Csr in Inidan Banking Sector Essay

State regulatory bodies, NGOs, media, customers have significantly addressed social responsibility issues in banking sector. International organization such as World Bank also exerts pressures on banks to analyze social and environmental risk involved in projects to be financed. In addition the reputation and resultant profitability of an organization are greatly effected by their CSR activities. Researchers have found a positive correlation between CSR and financial performance of the organization. Around the globe, a good commitment is being shown by the banking industry to CSR principles. Banks are showing conscious efforts to reduce the regulatory actions by depicting a good environmental citizen image. Banking in India has originated in the last decades of the 18th century with the establishment of General Bank of India in 1786, and the Bank of Hindustan set up in 1870 (both banks are now defunct). At present, the commercial banking structure in India consists of Scheduled Commercial Banks & Unscheduled Banks. Banking in India has evolved in four distinct phases: Foundation phase, Expansion phase, consolidation phase and Reforms phase. An integrated approach of combining CSR with the ultimate customer satisfaction is being adopted by Indian banking industry voluntarily. An attempt has been initiated to ensure social responsible behavior of banking sector in a more systematic manner. Public and private sector banks have common thrust areas which are children welfare, community welfare, education, environment, healthcare, poverty eradication, rural development, vocational training, women’s empowerment, protection to girl child, employment. The core areas for reporting CSR activities are slightly different in both public and private sector banks. The major areas investigated for reporting CSR activities in public and private sector banks is shown by the Figure 1 and Figure 2 respectively below: X axis in the below charts represents the fields of CSR activities and Y axis represents the number of banks working in the particular fields out of the selected sample. Figure 1: Core thrust areas for reported CSR activities in public sector banks Source: 1-IJAEBM-Volume-No-1-Issue-No-2-CSR-Practices-and-CSR-Reporting-in-Indian-Banking-Sector-058-066 As per the chart above rural development has been the ost actively participated activity for Indian public sector banks. Besides, their primary focus has been on gender equality through women empowerment. Figure 2: Core thrust areas for reported CSR activities in private sector banks Source: 1-IJAEBM-Volume-No-1-Issue-No-2-CSR-Practices-and-CSR-Reporting-in-Indian-Banking-Sector-058-066 Enhancing the level of education and employment has been the major areas for reporting CSR activities i n Indian private sector bank. Following are community welfare, programs for child welfare and protection of environment. 3. 1 RBI guidelines on CSR: On December 20, 2007 RBI circulated a notice for all the scheduled commercial banks to highlight the role of banks in corporate social responsibility, with title â€Å"Corporate Social Responsibility, Sustainable Development and Non-Financial Reporting – Role of Banks†. Major issues discussed in the notice were regarding – 1. Corporate Social Responsibility 2. Sustainable Development 3. Non-Financial Reporting Talking about the corporate social responsibility program RBI followed many international initiatives to highlight the importance of the notice like – 1. United Nations Environment Program Finance Initiative (UNEP FI) 2. They can achieve the mission by supporting initiatives that are * Cost effective * Capable of large-scale replication * Measurable * Having potential for both near and long-term impact. * Banks must provide appropriate training to its employees on environmental and social risks in lending to ensure that climate change is taken into account in corporate banking decisions. 6. Conclusion The CSR moment in the banking sector is slowing picking the pace. Many banks are showing their inclination and interest towards the CSR activities and believe it as their social responsibility. On the other side CSR reporting practices are far from satisfaction. There are hardly few banks which report their activities on triple bottom line principles. The lack of uniform standards for rating CSR practices leads to problem in comparison of corporate houses and difficulty in determining the CSR rating. In spite of the slow adaptation of CSR reporting practices in India, it is predicted to pick up a great pace in near future. The need for enacting some stringent regulatory provisions to ensure adherence to social responsibility principles is necessary. https://ru.scribd.com/doc/19779226/CSR-PROGRAM-IN-BANKING-SECTOR-AN-INDIAN-PERSPECTIVE http://www.karmayog.org/ https://en.wikipedia.org/wiki/Reserve_Bank_of_India https://en.wikipedia.org/wiki/Corporate_social_responsibility

Why I Want to Study Law at University of Pennsylvania Essay

I see the world through different eyes than my peers. When reading, I micro-analyze the fine details, decoding the meaning of the words while subconsciously searching for any grammar errors, inconsistencies, or loopholes. I am also quick to defend my beliefs and ideas, yet consider the perspectives of others with an open mind and concede when I am wrong. Whenever I experience a sudden bout of curiosity, I take pleasure in researching extensive information on my latest muse; and-- to the shock of many of my fellow schoolmates-- I sincerely enjoy writing in all shapes and forms, from poetry to nonfiction narratives. With all of these attributes, my brain is practically hardwired for law-- and the University of Pennsylvania has the right†¦show more content†¦This unique writing center would not only provide plenty of recreation, but would also enable me to meet new people with similar hobbies and involve myself in the community through my talent in writing. While I would defini tely benefit from an education at the University of Pennsylvania, I believe that the university would also benefit from me. As aforementioned, I am exceptionally strong in critical reading, writing, and linguistics. In high school I am the go-to girl for editing essays, and I would be more than willing to uphold my position throughout college. I also would serve as a strong advocate for the importance of reading and writing in our educational system by joining writing/reading clubs and tutoring fellow students and local children in the art of the English written word. More importantly, however, I would add to the inimitable conglomeration of personalities within the University of Pennsylvania community. I would contribute to the school spirit by supporting our athletes, joining clubs, sharing my experiences, and wearing school paraphernalia. I would make friends, forge connections with my professors, and give my very best effort to all of my classes. I would stand up for what I believe in, yet remain open-minded about other people’s beliefs. And, throughout everything, I would remain optimistic and positive, because that is an essential and irrevocable aspect of who I am. Philadelphia may literally mean the city of brotherly love, but it isShow MoreRelatedI Am An Average Student794 Words   |  4 Pagesschool I was a C plus to B minus student, which was a substandard grade point average. Due to academic and financial reasons, I was confined to a Junior college. In moving forward I have become the ideal student that I always dreamed of. Looking back at what changed from then and now, it was truly my mindset. I deceived myself thinking that I did my best in high school but in all honesty I did not display my full potential. 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